What Design Principles Do We Employ in Our Creative Work?

Let's take a look at a few essential principles that enable our designs to have an enduring impact with your audience.

Simplicity

In the design world it is simply too easy to overdo a design. We strive to maintain simple designs for one reason: they are more effective and much more welcome to viewers.

Have you ever visited a site or read a magazine that was led your eye in multiple directions and made you guess what exactly was going on? That's exactly what we avoid through the power of simplicity.

With Salt Lake Graphic Design you'll know your designs won't be overcrowded with unnecessary components. We'll help you get your point across in the most effective and attractive manner possible.

Professionalism

A balance between presentation and a call to action is important. A design inundated with "sales" material will fail where a smarter and more professional design will get the job done.


Color Scheme

Picking a color scheme can be easy, but picking the right color scheme takes research and an artist' eye. Viewers know when they come across a design that has a sense of unity, and we excel in producing a sense of brand and identity.

It is also important to understand that not having an effective color scheme is just as bad as not harmful as not having one at all. That's why we feel a certain responsibility to portray designs that simply make sense.

With our site, for example, we decided to portray who we are. Our color scheme, along with our overall design, tells a quick story of who we strive to be: a simple, professional and easy to work with studio.

Modern Look & Feel

What is Web 2.0 and how does it effect the design world? Simply put, there are many differences in Web 2.0 and what we refer to as "old school." However, when put side by side there is an obvious difference between the two.

Web 2.0 designs employ better gradients, advanced light effects, a more 3D feel to name a few differences. In fact, Web 2.0 really encompasses everything we try to accomplish in our work. The world of Web 2.0 incorporates simple, professional and brand-aware creations.

Your Design Project

When helping you with your design project, we strive find out what your needs and desires are and then propose what we can do at a price we feel is fair. Let us know how we can help.